I don’t usually post about copy I write for social. It’s a daily adventure. But I’m pretty proud of these puppies. In a few short months, they’ve taken home a couple of awards: Hermes Creative Awards – Platinum, and Graphic Design USA.
Had the opportunity to interview some great students at Assumption College, and rewrite an introduc
tion for a 2015 viewbook refresh.
This viewbook took home a 2015 Horizon Interactive Award – Gold.
Designed by Ed Macko at Elliance.
(click on each image to see a larger version)
An Intro piece is a short and sweet first impression. It’s smaller — so counselors can carry more. It’s less expensive — so schools can produce more.
Read an excerpt:
This project took home a 2015 Horizon Interactive Award – Gold
William Woods University is a small, liberal arts college in Fulton, Missouri. Their story is one that I was excited to tell. They are well known for their amazing Equestrian and American Sign Language programs, but there are many more hidden gems — other areas where they’re pioneers as well, like education and adult degrees.
See a pdf of the complete viewbook.
This piece is a small part of a big, rebranding and redesign of everything William Woods University. This brochure highlights a unique financial-aid award program at William Woods University that I have yet to find at another school. $5,000 is awarded automatically to their students’ tuition for getting involved in specific LEAD campus activities.
I worked on these for Elliance with our awesome designer: Krystal Duke
View a high-resolution version and read the copy up close and personal.
More pieces from this project: transfer brochure, SEO, blogging, parent checklist, postcard projects, website copy, retargeting advertisements, events, yield communication, more.
We created this parent checklist print piece to be mailed to a prospective student during their junior year of high school. Our goal with this project was to create something useful and informative — maybe something a parent would hold on to, or even better, hang on a bulletin board next to his or her calendar. The William Woods University logo, contact information and when, how and where to apply is very clear.
I worked on these for Elliance with our awesome designer: Krystal Duke
View a high-resolution pdf and read the copy up close and personal.
More pieces from this project: transfer brochure, LEAD Award brochure, SEO, blogging, postcard projects, website copy, retargeting advertisements, events, yield communication, more.
This piece is a small part of a big, rebranding and redesign of everything William Woods University. This brochure holds a place in the William Woods University Office of Admissions for visiting students thinking about transferring — both from their current 4-year institutions and for current community college students who want to finish a bachelor’s degree. It is also mailed to prospective transfer students.
I worked on these for Elliance with our awesome designer: Krystal Duke
More pieces from this project: LEAD Award brochure, SEO, blogging, parent checklist, postcard projects, website copy, retargeting advertisements, events, yield communication, more.
Project: A yield campaign to get Assumption College’s 2015 accepted students to make their final decisions.
A yield campaign is meant to push accepted students who are on the fence about making their deposits. My idea for the postcards came from three parts I loved about Assumption College’s mission: embracing compassionate service, critical intelligence and thoughtful citizenship. At this point in the admissions process, accepted applicants already know the “at a glance” facts of the school they’ve applied to. They know about research and student orgs and location and all that. They’ve received their financial aid award letters. The big sell at this point: community.
This campaign also included four rounds of emails, and a landing page.
View the postcards as a higher-res pdf.
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Elliance created the Light the way brand for Assumption before I joined the team, but every piece we do incorporates light the way. I love the way it intersects Assumption’s liberal arts commitment with its Catholic tradition.
To our excitement, Assumption College experienced record enrollment for the 2014-2015 enrollment cycle. Our blogging and SEO efforts put them among the top ranks for every subject area we focused on. Read more of my work with Assumption College.
I designed and wrote and edited and did everything for this white paper for Irth Solutions. It is about Integrity Management of pipelines, something I knew absolutely nothing about when the project was assigned. Talk about a lot of research.
click here or the image below for the pdf
Erin M. Holliday 