Along with a brand refresh — Pitt to the Power of One — we made changes to the Pitt Greensburg website and a number of print marketing materials that became prospect-focused, including home page headlines and internal marketing copy.

Website: Lerner College of Business and Economics
Brand Project: Opportunity, Inc.
Designer: Krystal Duke

My work on this website project:

• Information Architecture: transforming what was over a thousand pages into a clean, clear and controlled website.
• Process: Worked with Lerner’s creative team to develop a timeline complete with a migration map and content calendar — basically an overall game plan for the entire website overhaul. Worked on the implementation team and formatted content in HTML within the Content Management System, including taking various elements into consideration.
• Writer and Editor

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Other projects with Lerner:

• Graduate Brochure
• Blogging and Infographics