Project: A yield campaign to get Assumption College’s 2015 accepted students to make their final decisions.

A yield campaign is meant to push accepted students who are on the fence about making their deposits. My idea for the postcards came from three parts I loved about Assumption College’s mission: embracing compassionate service, critical intelligence and thoughtful citizenship. At this point in the admissions process, accepted applicants already know the “at a glance” facts of the school they’ve applied to. They know about research and student orgs and location and all that. They’ve received their financial aid award letters. The big sell at this point: community.

This campaign also included four rounds of emails, and a landing page.

View the postcards as a higher-res pdf.

Postcard #1: Compassionate Service

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Back:

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Postcard #2: Critical Intelligence

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Postcard #3: Thoughtful Citizenship

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Back:

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Light the way

Elliance created the Light the way brand for Assumption before I joined the team, but every piece we do incorporates light the way. I love the way it intersects Assumption’s liberal arts commitment with its Catholic tradition.

Banging down the doors

To our excitement, Assumption College experienced record enrollment for the 2014-2015 enrollment cycle. Our blogging and SEO efforts put them among the top ranks for every subject area we focused on. Read more of my work with Assumption College.