Writing

William Woods Yield Brochure

| eleemccarthy

Wanted to keep this light and tight. To let imagery and poetry give a final send off.

There is one place …

where the wonders of thought are revealed in silence
where the miracles of nature are given a home
where inquiry and creativity collide and create fire.

There is one place that takes you on a journey to see the world
while you simultaneously discover your own
where victories big and small are a daily affair
where a small, tight-knit community
supports each other in a number of ways
and that place is William Woods University.

University of Delaware – Lerner College

| eleemccarthy

Website: Lerner College of Business and Economics
Brand Project: Opportunity, Inc.2017-03-29-3
Designer: Krystal Duke

My work on this website project:

  • Information Architecture: transforming what was over a thousand pages into a clean, clear and controlled website.
  • Process: Worked with Lerner’s creative team to develop a timeline complete with a migration map and content calendar — basically an overall game plan for the entire website overhaul. Worked on the implementation team and formatted content in HTML within the Content Management System, including taking various elements into consideration.
  • Writer and Editor

Other projects with Lerner:

  • Graduate Brochure
  • Blogging and Infographics

marcom-logo-edited

gI_147589_ima-laurel-text-1-bic-small.png