Originally published while working for Elliance and at http://lerner.udel.edu/hospitality-industry-statistics/
Author: eleemccarthy
How do you become a chiropractor?
Originally published with Elliance, Inc at http://chiropractic-career-blog.nycc.edu/2016/10/27/become-a-chiropractor/
New York Chiropractic College Viewbook

William Woods Yield Brochure

Wanted to keep this light and tight. To let imagery and poetry give a final send off.
There is one place …
where the wonders of thought are revealed in silence
where the miracles of nature are given a home
where inquiry and creativity collide and create fire.
There is one place that takes you on a journey to see the world
while you simultaneously discover your own
where victories big and small are a daily affair
where a small, tight-knit community
supports each other in a number of ways
and that place is William Woods University.
University of Delaware – Lerner College
Website: Lerner College of Business and Economics
Brand Project: Opportunity, Inc.
Designer: Krystal Duke
My work on this website project:
- Information Architecture: transforming what was over a thousand pages into a clean, clear and controlled website.
- Process: Worked with Lerner’s creative team to develop a timeline complete with a migration map and content calendar — basically an overall game plan for the entire website overhaul. Worked on the implementation team and formatted content in HTML within the Content Management System, including taking various elements into consideration.
- Writer and Editor
Other projects with Lerner:
- Graduate Brochure
- Blogging and Infographics
Postcards






Social Posts – NYCC

I don’t usually post about copy I write for social. It’s a daily adventure. But I’m pretty proud of these puppies. In a few short months, they’ve taken home a couple of awards: Hermes Creative Awards – Platinum, and Graphic Design USA.
NYCC Landing Page

New York Chiropractic College landing page for email and retargeting campaign. See it live at more.nycc.edu.
Our story is our students’ stories.

Light the way – Assumption College 2015 Viewbook
Had the opportunity to interview some great students at Assumption College, and rewrite an introduction for a 2015 viewbook refresh.
This viewbook took home a 2015 Horizon Interactive Award – Gold.
Designed by Ed Macko at Elliance.
(click on each image to see a larger version)