July 13, 2012 for the Creative Spot Interactive Blog.

Come on, you know you’ve Googled yourself before.

Who hasn’t? Whether it’s to check your LinkedIn profile or to see how high in the search results you show up, everyone has done it.

Now, Google your business. Where does it show up? Is it on the first page? Are competitors listed higher? Establishing an online presence is critical to the success of your business, and there are so many more ways to improve your presence than just crossing your fingers and hoping customers see your site before your competitors.

The tactics that improve your online presence are collectively called search engine optimization, or SEO. Search engines like Google and Bing use sophisticated mathematical equations to determine how important and relevant your site is to whatever someone has typed in the search bar. The more relevant and important your site is to those search terms, the higher it will appear in the results.

Figuring out how to boost the visibility of your site isn’t a guessing game though. There are many factors that influence how search engines rank your site, including continually updated content (like a blog), well-written and authoritative information that people will want to share, language that takes advantage of highly-searched keywords and technical tactics like inbound and outbound links, meta tags and sitemaps.

Whether you’re building a new website or revamping your current site, you need to implement SEO tactics to ensure you maximize its potential. Creative Spot has helped many clients both optimize their existing websites for SEO and build new sites that take complete advantage of the latest SEO tactics.

To see how Creative Spot can help you best utilize SEO tools for your brand, contact us atinfo@creativespot.com or call us at 614.280.9280.

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